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Why Reviewing Real Products, Not Just Mockups, Is the Secret to Innovation—Insights from a Tesla Veteran

Why Reviewing Real Products, Not Just Mockups, Is the Secret to Innovation—Insights from a Tesla Veteran

Tesla vet says that ‘reviewing real products’ — not mockups — is the key to staying innovative. But what does this mean for your business, and how can you apply this principle to foster innovation and maintain a competitive edge? Let's dive in. The Innovation Imperative: Why Real Products Matter In today's rapidly evolving market, innovation isn't just a buzzword; it's a necessity. Companies that stagnate are quickly left behind. According to a recent interview with a former Tesla executive, the secret to maintaining a constant stream of groundbreaking ideas lies in focusing on real product reviews, not just mockups. This approach emphasizes practicality, tangible feedback, and a deeper understanding of what truly works (or doesn't) in the real world. The Problem with Mockups: A False Sense of Progress Mockups and simulations are undeniably valuable in the early stages of product development. They allow for rapid prototyping, cost-effective experimentation, and the exp…

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