Oura CEO Responds to Backlash: The Future of Wearables Is a Connected Cloud

Oura CEO Responds to Backlash: The Future of Wearables Is a Connected Cloud
Smart Ring Maker Oura's CEO Addresses Recent Backlash: A Deep Dive into the Future of Wearable Tech Oura, the company known for its popular smart ring that tracks sleep, activity, and overall health metrics, has recently faced some scrutiny. In a new interview, Oura's CEO addressed the concerns and outlined the company's vision for the future – a future he sees as a "cloud of wearables." Let's delve into the recent backlash, the CEO's response, and what this means for the evolving landscape of wearable technology and specifically, the benefits of owning an Oura ring . Understanding the Recent Backlash Against Oura While the Oura ring has garnered a loyal following for its discreet design and comprehensive health tracking, recent criticisms have centered around a few key areas: Subscription Model Changes: Concerns arose when Oura transitioned to a subscription model, requiring users to pay a monthly fee for access to certain features previously included with th…