Ram Scraps Electric Pickup Plans: What It Means for the EV Truck Market
Ram Scraps Electric Pickup Plans: What It Means for the EV Truck Market Ram Ends EV Pickup Truck Plans: What Happened and What’s Next? In a surprising turn of events, Ram, a major player in the pickup truck market, has announced the cancellation of its highly anticipated electric vehicle (EV) pickup truck project. This news, reported by TechCrunch on September 12, 2025, has sent ripples through the automotive industry, leaving many wondering about the future of electric trucks and Ram’s strategy moving forward. Let's delve into the reasons behind this decision, the implications for the electric truck market, and what Ram might have planned instead. Why Did Ram Abandon Its EV Pickup Truck? While Ram has not released an official statement outlining all the factors contributing to their decision, industry analysts suggest several key reasons:
Changing Market Conditions: The electric vehicle market is dynamic. Consumer demand for electric pickup trucks, while growing, hasn't reached the levels initially projected by some manufacturers. Factors like r…